Many registered trademark ephemera of yesteryear have collectors competing at auctions, markets and antique fairs to find that one elusive, or previously unidentified item for their collections.
On such trademark is Kodak. Registered as a trademark during 1888, Kodak, which was also present in South Africa some years later, undoubtedly was one of the more successful brand names within both the history of marketing and photography.
Early Kodak related ephemera (generally printed material which has limited long term purpose), have become highly collectable worldwide.
This article focuses primarily on Kodak film wallets containing the “Kodak Girl” dating from between the 1910s and 1960s. These “insignificant” film wallets are usually found in boxes containing unwanted photographs of the past.
At the harbour - Lady in her striped dress with a Kodak bellows camera. Another Film wallet as presented by Photographic Chemist JA Francis based in Caledon Street, Uitenhage. Circa 1920
Lady in her striped dress holding a Kodak bellows camera behind her back. Not...